Jazz Age Lawn Party Vendors 2011

This post was written by Lindy Shopper.

The Jazz Age Lawn Party never ceases to amaze me, with its charm, beauty, number of well-dressed people, and even its power over mother nature. It is such a rare opportunity to dance entirely to 1920’s music and the quality of music was superb, thanks to Michael Arenella’s Dreamland Orchestra, the Gelber and Manning Band, and the twin Victrola turntables operated by DJ MAC. It was a beautiful weekend under the trees on Governor’s Island – the storms that threatened New York were held at bay until Sunday afternoon, when Michael Arenella commented from the bandstand that the rain couldn’t stop the festivities and called a tune with “rain” in the title to mock the threatening weather; it was then that the sky opened up, with only a few warning drops before the downpour sent everyone scurrying for cover.

This event has grown every year and this year it seemed to double in size from last year’s impressive turnout. I also noticed that the event organizers take note of how they can improve the event from year to year; for example, in an attempt to combat bystanders loitering on the dance floor and eventually taking it over, they roped off the dance floor area (which was someone effective, but there will always be chattel who don’t understand that a dance floor is for DANCING, not for standing or ogling). There were also more vendors this year, so let’s get to the list!

There simply couldn’t be a JALP without the classic and delicious cocktails made with St. Germain Liqueur, a cocktail confection made from elderflowers picked in the Alps. There was a rush on the cocktails, primarily due to an online coupon deal that offered all you can drink St. Germain for the day, and by the end of day one they were sold out of liqueur. Never fear, they replenished the supply for day two and the delicious festivities continued.

Kreamland Ice Cream was on hand with scoops of ice cream in classic flavors, the perfect treat on a hot August day. In the photograph at right you can see an example of the signs the JALP crew added to distinguish the different administrative and vendor tables, which were especially helpful with the throngs of people in attendance.

Another improvement I noticed was a table set up with helpful items to get you through the day. Forgot your parasol? Need sunscreen or a tissue? Wishing you had a fan to escape the heat? Making these items available for purchase was a great idea! And isn’t the display lovely?

It was interesting to see a modern vendor, such as Yelp, have a table at JALP, but then Yelp is a very useful resource. Yelp sponsored a vintage photo booth at the event, with photographs taken by Tsirkus Fotografika, “an ongoing non-profit, public arts project based in Philadelphia, PA, designed to bring the creative process directly to communities and document populations at their most lively. Employing a mobile portrait studio and trailing-edge technologies such as analog film, old-fashioned “hot” lighting, and large format equipment, Tsirkus follows in the footsteps of itinerant photographers who would travel from town to town making portraits on-the-spot.” I now wish I had waited in line to get my photograph taken – perhaps next year.

Next in the line of vendors was Odd Twin, a Brooklyn-based vintage store with wares available from the jazz age and beyond. I will display more photographs below of the vendors’ wares, but I will note that I was particularly smitten with a two tone brown 1940’s suit that was displayed on the end of their hanging rack. Drool…

Sharing a vendor table were Necks Tuesday and hyc Creative letterpress. Necks Tuesday might be the most creative name for a bow tie company I’ve ever encountered. This Brooklyn-based company asserts that bow ties are a “facet of traditional menswear,” but are now “often an element of a forward, contemporary look.” What’s old is new again, eh? I can get behind this philosophy. Their ties are available in a number of wonderful muted tones and patterns that are sure to go with much of a man’s wardrobe and make a stylish statement without being too loud.

hyc Creative letterpress displayed an endearing collection of thoughtful printed cards, stationery, bookmarks and prints. From their website: “hyc Creative is the creation of Dawn Hylon Lucas-Carlson. A small private press founded in 2006. We print Letterpress greeting cards, bookmarks, coasters, prints, and invitations using a mix of found vintage blocks and fonts, hand carved linoleum blocks and newly created designs. Everything is hand-printed on a Kelsey 6 x 10 Excelsior Press.”

Next in the lineup is The Original Prohibition Clothing Company, a company specializing in custom menswear. What I like about TOPCC is the wear-ability of the garments and the attention to detail. These clothes could be in a fine menswear store just about anywhere, you could wear the clothes anywhere, but they would be that piece that stands out as superb amongst the modern suits, with just enough nod to vintage to appear authentic. Details like fan pleating out of a belt back Norfolk jacket or a black and white Bette Davis printed on the inside of a newsboy cap make these items truly stand out against the competition. Their website is still under development, but I look forward to this company making their products available to the masses. Until then, you can browse some of their accessories available in TOPCC eBay store.

The Fine and Dandy Shop.com had a wonderful showing of men’s accessories – ties, pocket squares, handkerchiefs, cufflinks and other man jewelry, flasks, pocket watches, and even a vintage Boy Scout’s guide. Fine and Dandy has a fairly comprehensive website and I’d recommend that you gents check out their fantastic selection, including their ties, which are made in New York. See photographs below.

After all this menswear, I arrived at my favorite vendor of the weekend, Noble Savage Vintage, who displayed exclusively pre-1940’s clothing and accessories for women. This table and rack were a dream come true, with beautiful beading, gauzy dresses, satin 1920’s shoes, and vintage lace galore. My friend Elizabeth picked up a wonderful 1930’s dress in a gauzy chiffon floral that was perfect for Day 2 of the lawn party.

I’ll end this tour-de-vendors with The Village Scandal, one of last year’s wonderful vendors who had amazing cloches and the must-have fascinator of the event. This year, their entire inventory must have been must-have because, by the time I made it out to their table, it had been ransacked. Their positioning near the entrance may have helped add to the chaos of what happened to their table, but I am pleased to see that they did so much business.

There were other vendors, but they did not have signs and I was unable to speak with the vendor representative (so many people!). I hope to return to this event next year and make it a priority to get to the event earlier to scope out the vendors’ wares. Until then, I leave you with these photos: