This post was written by Lindy Shopper.
I can’t imagine how much work goes into starting a dance shoe company, but add a pandemic layer of difficulty and it goes into the realm of incomprehensible. Applejacks‘ proprietor Jenna Applegarth and her regular teaching partner Jon Tigert have been having weekly live Facebook chats and, luckily, the day I was able to tune in Jenna had an update on her line of shoes. Two important updates:
1) The Greenwood is finally here! The prototype has been photographed and passed around, salivated over, and loved in advance as Jenna worked on launching this shoe for what seemed like an eternity, but quality is paramount and I trusted that Jenna would bring us this shoe when it was ready for dancer consumption. It’s one of those shoes that has wide appeal – low heel for comfort, t-straps for security, darling cutouts, and cheerful two-tone colors (pink/burgundy, teal/hot pink, yellow/royal blue). Note that the Greenwood is named for the thriving black community in Tulsa, Oklahoma that was the epicenter of the Tulsa race riots (made known to contemporary pop culture in the incredible Watchmen series on HBO – highly recommended).
2) The Eldorado is a dance boot based on a pair of boots Jon owns (owned? danced to extinction?) – how incredible to fall in love with a shoe and be able to replicate it after it is no longer available? It really is a dream and I’m eager to hear reviews of the Eldorado, as it looks solid, comfortable, a shoe you can really live in. Available in brown, burgundy, and dark blue.
I believe Jenna discussed this in the Facebook live session, but all of these shoes are intended to double as street shoes, which is what the original Lindy Hoppers and Balboa dancers did – they wore their street shoes for dancing. Obviously, you can save your shoes and they will last longer, but if you really love the comfort and look, what are you saving them for? I’ve been wearing my Re-mix shoes as street shoes for years and, unless you’re coming out of the rain, it all works out in the end. With dancing pretty far on the horizon for those of us who don’t have a dance partner in our household/safe circle, it helps to know that you can enjoy these shoes now and not be sad about saving them for a future dance event. Missing all of you terribly!