This post was written by Lindy Shopper.
This post may be premature, but I have been eagerly anticipating Jenna Applegarth’s line of swing dance shoes since I first saw her post about this business endeavor on Facebook. A lot of people ask me about shoes and visit this blog for information about dance shoes, but Jenna is THE source, the person I know who knows about all the brands popping up all over the globe because she is traveling to teach at these places and trying out the shoes, but also because she has excellent taste, she cares about the shoes, and gives detailed feedback about the fit, look, materials, and functionality shoes.
I say premature because the Applejacks website does not have any shoes listed for sale, but Jenna has slowly been releasing posts about her work and, this week on the Applejacks Facebook page, photos of some of the shoes she has designed. I couldn’t wait, you all need to know about this, and be sure to follow the Applejacks Facebook page for release updates.
From the Applejacks about page:
“Applejacks shoes are designed by dancers, for dancers. We want you to not only look good, but to feel good. To be able to stay on the dance floor all night and still walk back to your hotel. Our shoes are designed to help your body stay aligned and balanced. Room for your toes, secure on your ankles and happiness on your feet. We believe that Applejacks represents a fresh take on comfort and design.
We know feet are as unique as personalities, which is why we don’t believe in “one size (style) fits all.” That means we know our shoes may not work for everyone. But that is ok, because we founded this company to help fill in the gaps from the other companies already in business. Fit the feet that weren’t being fitted 🙂 Which means if our shoes don’t work for you, that is ok – they may fit your friends and family instead! And you can always check out some of the other great shoe companies out there with a different fit.
We have a goal to help reduce unnecessary waste, maintain high industry standards and choose sustainable durable materials. What that means for you:
- Simple labels – It gets thrown away anyway, so we only label what we need to.
- Minimal packaging – From the factory to you, we do our best to only use what is needed.
- No shoe bags automatically – but 1 free for every pair on request!
- Leatherwork follows German PCP Regulations
- Fair working conditions
- Non-gendered/Non-roled sizing and styles
We are still working on building our brand and identity. We appreciate your feedback, and we hope you travel along with us on our journey.”
I love this approach and I can’t wait to see more from Jenna’s company. I also have some nerdy glee about the company name being so perfect with Jenna’s last name and being one of my favorite jazz steps. Here are the three previews released this week, from L-R: the Greenwood in teal, the Seneca in rose gold/silver, and the Seneca in purple.