My Baby Jo

This post was written by Lindy Shopper.

My Baby Jo has a little bit of everything to help you embrace your inner pin-up girl, and some essential menswear clothing and accessories for the swing era gent. My Baby Jo has a retail store in Los Angeles, CA, but thankfully they also offer their excellent 1940’s and 1950’s-inspired clothing, shoes, and accessories online.

The website has a great selection of women’s dresses, swimwear, undergarments, hair flowers, jewelry, shoes, handbags, cosmetics and men’s jackets, shirts, pants, shoes, hats, pomade, ties, and vintage watches. The vintage men’s watches are especially good, with watches from the 1920’s through the 1950’s that look like they are in sturdy, wearable condition. Their swimwear selections feature the best of Esther Williams’ swimwear line. The site also offers some fun pieces that may fill gaps in your wardrobe or Halloween costume (like that Rosie the Riveter jumpsuit – where else do you find that?). They also have an extensive selection of men’s hats and hat-care items, including brushes and felt cleaner.

There’s so much goodness here, I’ll try to narrow down my favorites:

Mrs. Moore Day Dress, comes in 5 colors

V-cut Plaid Jacket - lots more of these on the site in different fabrics

Alika dress, also comes in red and in a pencil skirt style

Motorcycle sweater

Marilyn eyelet tie top, also in blue

Leading man two pocket shirt with topstitching

Riveting jumpsuit, also in blue stripes and black

Melton captoe by Johnston & Murphy

How cute is this sailor outfit?

Tailored double pleated trouser - available in 13 different fabrics

So many hair flowers, but the orchids are my favorite

There are tons of hats in traditional colors, but this green fedora was my favorite

Love the face on this 1937 watch

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