This post was written by Lindy Shopper.
I’m feeling what Bloody Edith is putting down. Specializing in reproductions of the 1930s through the 1950s, Bloody Edith has distinguished itself from other reproduction brands by offering pieces (lots of great separates) that I haven’t seen in colors that I also haven’t necessarily seen and everything looks lovely and wearable. Based in Milan, Italy, their website is mostly in Italian, so I’ll stick to the Etsy page for links to purchase.
From the Philosophy section of their website:
“Each garment is designed and hand made by crossing a taste for the past to the advantage of a new item. In the roman tailoring shop are born dresses with floral theme stealing the colors of Hawaii, high-waisted trousers with a characteristic cuff that remind us of the big screen’s divas, screwed jackets and animalier shirts. This is not a simple reproduction of the Forties and Fifties fashion, but a unique replica of the trends that have left an indelible mark in the history of costume, to return to woman the pleasure of a single item, freeing her from the trends imposed by a market fashion plagued by the products in series.”
I like this idea of trends leaving a mark on history – as we all know, nothing is ever new in fashion, as it constantly draws references from the past. I also like the idea of being free of trends. Style blogs often preach basics, but basics are informed by personal style, body shape, the needs of the wearer, and beyond. Basic never has to be boring if it’s something you reach for in your closet over and over.
Of particular note are the excellent knits – knitwear used to be completely evasive and that has been slowly changing in the reproduction business, but is still not quite there as compared to other clothing items offered. I prefer natural fibers and was delighted to see knits in cotton and wool.
My only complaint is the size range – I am a very average size, even smaller than the actual average size woman in the US, and I clicked on several bottoms and probably won’t fit into the largest size. The 1950s jeans offered are not commensurate with actual 1950s jeans I own, which have a generous waist/hip ratio to accommodate a number of different hip measurements. I am assuming this is a modern accommodation, since the majority is so used to wearing tight denim, which I shall never understand.
Here’s what I’m loving on their Etsy page: