Keds Celebrates 100 Years

This post was written by Lindy Shopper.

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According to Wikipedia, Keds as shoes were introduced by the U.S. Rubber company in 1916, so 2016 marks 100 years of canvas on rubber athleticism.  Through the decades this classic shoe has remained a constant, falling in and out of fashion, but seems to be prevalent and lasting in the Lindy Hop community as a staple shoe.  Its efficient shape, versatile rubber sole, and array of colors help continue that legacy, whether they are selected to be “period-appropriate” or just a reasonably-priced dance shoe.

I got an email in my inbox celebrating this anniversary and touting three new collections, inspired by the 1940’s, 1970’s, and 1990’s – the 1940’s shoe is an espadrille in a washed cotton, a nod to both casual elegance and a worn, vintage look, as though these shoes had been washed and loved for years.  The colors available are spot on for the 1940’s – a patriotic navy, classic white, and coral that was so popular during the 1940’s.

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