This post was written by Lindy Shopper.
When Mod Cloth was discovered online by one of my friends, news of the web site spread like wildfire in my circle of friends because we were starved for a place to get modern retro-inspired clothing at a reasonable price. Variety is the spice of life and Mod Cloth takes this to heart by offering clothing from many different sources, including Trashy Diva, Stop Staring!, and Tulle, thus, giving you maximum exposure to brands offering what you want to wear. The really great clothing items sell out quickly, but I find that if they include the brand or maker in the item description, that the item that is out of stock on Mod Cloth may be in stock at the source web site.
Perhaps the reason Mod Cloth is so great is in large part due to the philosophies of its founders:
“Founded by high school sweethearts, Eric Koger and Susan Gregg Koger, and built on a foundation of love for vintage and retro clothing, ModCloth.com is an online clothing, accessories, and decor retailer that aims to provide a fun and engaging shopping atmosphere for you, our customer. We do this by interacting with you via social network sites like Twitter and Facebook, requesting your feedback through the ModLife Blog and product reviews, and asking you to vote on potential inventory with the Be the Buyer program, all with the intention of running a fashion business in a democratic style. Supplying you with the opportunities to have your voice heard is what keeps our company fresh, relevant, and growing by leaps and bounds. This is what allows us to continually accommodate your pioneering passion for modern trends. We invite you to comb through our clever product descriptions, flip through our stylebooks, shop our vast assortment of indie designs, find some unique one of a kinds, and get in touch with one of our friendly customer care representatives if you have any questions. We want to be the fashion company you’re friends with!”
A fashion democracy? Hear, hear!
The web site is so full of goodness that I’ll limit my favorites to the most recent arrivals:
One thought on “Mod Cloth: the democratic republic of vintage-inspired fashion”
Dang, I was hoping to keep those Brown Butter heels something of a secret, so that NOT all the girls would have them! 🙂
Thanks for touching on why, exactly, I love ModCloth. The work that they’ve put in to turn the site into something of a community is unparalleled by anyone else in their industry, I think.