This post was written by Lindy Shopper.
The newest contender in the swing dance shoes and apparel market is Swing It, based in Krakow, Poland. A quote from their Facebook page caught my eye, so we’ll start with that: “We believe in slow fashion philosophy – natural materials, quality and comfort.” If this quote had the word adorable in it, it might be directly targeted at me. I’m seeing this term “slow fashion” come up more often and, as I become the old lady I was always destined to be, I find myself drawn to this idea that fashion should slow down a little – as a vintage clothing wearer, this seems innate, but in terms of buying new garments made now (but in the vintage style – we’re full circle), this is a new term that applies to a very old concept, of buying quality things you love to last you for a long time. I think slow fashion is easier for people who have developed their own sense of personal style, but then you’re here, reading this blog post, so maybe you have that or maybe you aspire to that more permanent sense of style. Perhaps you’re here to augment your current style. If you’re comfortable in yourself, comfortable in your quality clothes, and are sweating it out on the dance floor in natural fibers, what more do you need from a garment? Whatever the reason, I’ve digressed far afield, so let’s return to Poland where this new swing dancer-focused brand resides.
I always try to start on a company’s about page, to get a flavor for what the company goals are and what makes it tick. Swing It produces reproduction clothing and shoes from the 1930’s through the 1960s, based on original patterns, with all of the clothing made in Poland. Goals are quality, great appearance, and customer satisfaction, but also personal satisfaction, as the owners of this company, Basia and Greg, design things they want to wear. I believe in this concept – if you like it and are excited about it, certainly there are others who will/are, too.
The women’s shoes are also oxfords, in lovely suede in two of my favorite colors – purple and green. It’s almost like they called me…
The clothing offerings on the Swing It website are limited to women’s clothing at this time, but I definitely see vests on Facebook, so I’m assuming there is more in the works. For women, Swing It is launching the basics in an array of colors – for their skirt, a 1950’s reproduction wrap skirt with four buttons, and for their trousers, a high waist/pleated front/tapered leg reproduction from 1952 in classic suiting plaids and in red.
Here is what I am loving from Swing It: