I can’t imagine how much work goes into starting a dance shoe company, but add a pandemic layer of difficulty and it goes into the realm of incomprehensible. Applejacks‘ proprietor Jenna Applegarth and her regular teaching partner Jon Tigert have been having weekly live Facebook chats and, luckily, the day I was able to tune in Jenna had an update on her line of shoes. Two important updates:
1) The Greenwood is finally here! The prototype has been photographed and passed around, salivated over, and loved in advance as Jenna worked on launching this shoe for what seemed like an eternity, but quality is paramount and I trusted that Jenna would bring us this shoe when it was ready for dancer consumption. It’s one of those shoes that has wide appeal – low heel for comfort, t-straps for security, darling cutouts, and cheerful two-tone colors (pink/burgundy, teal/hot pink,yellow/royal blue). Note that the Greenwood is named for the thriving black community in Tulsa, Oklahoma that was the epicenter of the Tulsa race riots (made known to contemporary pop culture in the incredible Watchmen series on HBO – highly recommended).
2) The Eldorado is a dance boot based on a pair of boots Jon owns (owned? danced to extinction?) – how incredible to fall in love with a shoe and be able to replicate it after it is no longer available? It really is a dream and I’m eager to hear reviews of the Eldorado, as it looks solid, comfortable, a shoe you can really live in. Available in brown, burgundy, and dark blue.
I believe Jenna discussed this in the Facebook live session, but all of these shoes are intended to double as street shoes, which is what the original Lindy Hoppers and Balboa dancers did – they wore their street shoes for dancing. Obviously, you can save your shoes and they will last longer, but if you really love the comfort and look, what are you saving them for? I’ve been wearing my Re-mix shoes as street shoes for years and, unless you’re coming out of the rain, it all works out in the end. With dancing pretty far on the horizon for those of us who don’t have a dance partner in our household/safe circle, it helps to know that you can enjoy these shoes now and not be sad about saving them for a future dance event. Missing all of you terribly!
The hits keep coming, folks – and for all the new swing dance shoe companies popping up, there is an equally eager audience of dancers wondering and hoping – “Will this be THE shoe?” Finding your perfect dance shoe is a process and everyone’s feet respond differently to different shoes, are shaped differently, have their own special needs, and there’s just never a one-size-fits-all solution, at least in terms of dance shoes.
I first heard about Swing Beauty swing dance shoes from instructor Jon Tigert, who I have seen at a number of swing dance events this year sporting a pair of green and tan dance shoes that he has been very happy with over the past months, explaining that he acquired them from this China-based company owned by dancer Mina Lin. Jon has wide feet and has been committed to a style of Stacy Adams shoes in a wide width for years prior to acquiring these Swing Beauty shoes – the new shoes look great on him and feel light on his feet, two excellent notes for a dance shoe. Jon posted on Facebook last night that he had acquired a second pair of Swing Beauty shoes in blue during a trip to Guangzhou to replace some shoes that were ready for retirement – I’d say acquisition of a second pair is a great recommendation! Jon was able to pick out his custom colors and, for wide widths, recommends that you reach out to Swing Beauty about customization options/sizing questions beyond the color customization listed on the website (and even the color custom chart, as compared with the photos on Facebook, looks like just the tip of the iceberg – if you can dream it, maybe they can make it?).
For all the women I am hearing who have wide feet or are looking for the perfect pair of oxfords or need flats (or all of the above!), here’s another option for you. There’s also a boot and a low heeled oxford.
The website looks fairly straightforward, with step by step instructions on what to do – your first step is essentially to send them an order inquiry, rather than putting something in a cart, which gives you the opportunity to ask a lot of questions (if needed) and to inquire about what custom options you seek. To get ideas, you can check out the Swing Beauty Facebook page, which I am sure will expand to give you more options as they create more custom pairs for dancers. The prices look great, ranging from about $107 to $140, based on today’s conversion table.