Tag Archives: I Heart Bal

Swing Meowt

This post was written by Lindy Shopper.

If you’ve ever been to I Heart Bal or if you know Richmond-based instructor Erica Vess, you know what an incredible artist she is and how she is able to hone in on the most adorable and instantly relatable ideas and translate them into marketing and merchandise for her event.  I have only been to half of the I Heart Bal events, but I buy merchandise every year because I want it, it’s so good.  I was delighted to see a one-off design this morning from Erica in my Facebook feed, featuring a punk rock kitty with punk rock font saying SWING MEOWT.  This appeals to every fiber of my being.

From Erica on Facebook: “You can support our studio during the shutdown with this sweet merch I just dropped into our fundraising store. Bonus: you’ll also be supporting another local small business, Itty Bitty Press, who has lost tons of orders during this time.”

HERE FOR THIS SWEET MERCH, ERICA.  TAKE MY WALLET. 😉