This post was written by Lindy Shopper.
Can I live in a world where I can wear this sailboat playsuit all the time?
On a tip from DJ Kristy Milliken, I checked out Emmy, a Swedish company making vintage-inspired clothing – what I found was a really noteworthy clothing company, and here is why:
1. Their pieces really bridge the gap – you could mix and match a lot of these pieces with modern pieces or vintage pieces and they wouldn’t look out of place. Versatility is so important in a wardrobe.
2. Their pieces go together – they have sweaters to match the dresses/shirts/skirts, versatile basics, and coordinating colors. You could actually put together a mini-wardrobe just from their pieces and not be wanting for casual, dressy, beach, work, and so on.
I see a lot of repro and vintage-inspired clothing companies going for gold with their dresses (which is great, but not 100% of the time – what if I decide to go glamping?) and sort of half-heartedly offering a few separates or the other odd piece. There is definitely a trend away from this and I am hopeful that there is a demand out there, because I know I am wanting more and more to incorporate vintage and vintage-inspired clothing into my everyday life, not just my dancing or singing life.
So how did Emmy get to this point of versatility and so many different garments? With a focus on “feminine, well-fitted garments that embrace and enhance the female shape,” with a goal of suiting all body types and ages and a focus on quality to create garments that can be worn year after year.
Emmy has done a great job with their adorable and practical collections – here are some of my favorites from their Spring/Summer 2014 line:
Ahoy! Sailor pants – come in black and two shades of blue/denim, also available in shorts, capris, and a skirt – something for everyone!
Cropped (or rather the right length?) cable knit cardigan – available in red, navy, pink, and green
This knit top ALL DAY
For those days when you are washing your romper, you can settle for this adorable sailboat blouse.
Why, yes, they also do dresses… 😉