This post was written by Lindy Shopper.
I am always so happy when one of our own embarks on a business venture that is an outgrowth of the love of Lindy Hop and vintage culture. Australian dancer Denise Cox has just launched an online store selling 1930’s, 40’s, and 50’s-inspired clothing called Crimson Gardenia, with distribution in Australia for the moment, and plans of expanding to other corners of the globe and possibly a brick-and-mortar store. I met Denise two years ago at the Balboa Experiment, who traveled with a contingent of well-dressed Aussies, and I have been delighted to follow her process of getting this business off the ground via Facebook. I believe I participated in a survey at some point (market research!) and it is so exciting to see the final product launch!
It looks like Denise is off to a fine start, with some great coats, tops, and that awesome Retrolite jewelry from Classic Hardware. Definitely keep your eye on this website – Denise blogs about the creation of her business and an amazing government program that helped her realize her dream on her Crimson Gardenia blog and it’s a great story! I wonder if we have comparable programs like this in the U.S….? My hat’s off to you, Denise, keep me posted on your endeavors!
One thought on “Crimson Gardenia”
Why thank you lovely Laura!
I had one of those mid-life epiphanies and realised I had to stop making excuses as to why I couldn’t run my own business and just get on with it!
Completely terrifying, completely satisfying… I wish I had done it sooner. 🙂