When things started picking up with the Mint Julep Jazz Band, I was voraciously searching for vintage dresses to wear for performances. I didn’t necessarily have a ton of money to spend, as the recession was still in full swing, but it never hurt to watch the dresses I’d love to buy on Etsy and add them to my favorites list or on Pinterest. One of these dresses, a 1930’s cotton print dress with a rickracked sailor collar, I watched for at least a year in Moon River Mercantile‘s Etsy shop and, when it sold in 2014, I had strong regrets about not finding the money somewhere to buy it for myself. I don’t often have these regrets, but this is one of the few that stuck with me.
Flash forward to a few months ago and Emmy released previews of their spring line – much of the collection is sailor-inspired and I gasped when I got to their Silverscreen Sailorette Dress. It looked almost exactly like THE dress, the REGRETS dress, even in a red colorway, it couldn’t be a coincidence. I cross-referenced with my Pinterest and then emailed Emmy about the dress. It’s entirely possible we had the same love for the same dress – she said she found it on Instagram rummaging through vintage sellers’ accounts.
The Silverscreen Sailorette dress is available as of today – Emmy’s spring line was launched in three waves, with releases a month apart and today being the last wave. In addition to the red Art Deco print, it also comes in a blue Art Deco print, solid cream, and solid navy. I’m both excited and grateful for a second chance at this dress! ❤ Pictured below, the original (left) and Emmy’s dress (right).
On a tip from DJ Kristy Milliken, I checked out Emmy, a Swedish company making vintage-inspired clothing – what I found was a really noteworthy clothing company, and here is why:
1. Their pieces really bridge the gap – you could mix and match a lot of these pieces with modern pieces or vintage pieces and they wouldn’t look out of place. Versatility is so important in a wardrobe.
2. Their pieces go together – they have sweaters to match the dresses/shirts/skirts, versatile basics, and coordinating colors. You could actually put together a mini-wardrobe just from their pieces and not be wanting for casual, dressy, beach, work, and so on.
I see a lot of repro and vintage-inspired clothing companies going for gold with their dresses (which is great, but not 100% of the time – what if I decide to go glamping?) and sort of half-heartedly offering a few separates or the other odd piece. There is definitely a trend away from this and I am hopeful that there is a demand out there, because I know I am wanting more and more to incorporate vintage and vintage-inspired clothing into my everyday life, not just my dancing or singing life.
So how did Emmy get to this point of versatility and so many different garments? With a focus on “feminine, well-fitted garments that embrace and enhance the female shape,” with a goal of suiting all body types and ages and a focus on quality to create garments that can be worn year after year.
Emmy has done a great job with their adorable and practical collections – here are some of my favorites from their Spring/Summer 2014 line: