On a tip from DJ Kristy Milliken, I checked out Emmy, a Swedish company making vintage-inspired clothing – what I found was a really noteworthy clothing company, and here is why:
1. Their pieces really bridge the gap – you could mix and match a lot of these pieces with modern pieces or vintage pieces and they wouldn’t look out of place. Versatility is so important in a wardrobe.
2. Their pieces go together – they have sweaters to match the dresses/shirts/skirts, versatile basics, and coordinating colors. You could actually put together a mini-wardrobe just from their pieces and not be wanting for casual, dressy, beach, work, and so on.
I see a lot of repro and vintage-inspired clothing companies going for gold with their dresses (which is great, but not 100% of the time – what if I decide to go glamping?) and sort of half-heartedly offering a few separates or the other odd piece. There is definitely a trend away from this and I am hopeful that there is a demand out there, because I know I am wanting more and more to incorporate vintage and vintage-inspired clothing into my everyday life, not just my dancing or singing life.
So how did Emmy get to this point of versatility and so many different garments? With a focus on “feminine, well-fitted garments that embrace and enhance the female shape,” with a goal of suiting all body types and ages and a focus on quality to create garments that can be worn year after year.
Emmy has done a great job with their adorable and practical collections – here are some of my favorites from their Spring/Summer 2014 line:
Incessant scanning of the Mod Cloth website can lead you to discover new brands that you instantly love – I fell in love with this sailboat dress, and a quick search took me to the Trollied Dolly website. The sailboat dress was there, along with an array of colorful vintage-inspired dresses and tops in clever prints – dragonflies, butterflies, seagulls, honeybees, strawberries – essentially adorable overload.
Based out of the UK (like everything else I want to buy these days), Trollied Dolly is the brainchild of two sisters, Louise and Nicole, who share with us that “the Trollied Dolly range reflects the colour and vibrancy of far flung places, lively cultures and perky people, all shaken up with a slice of London Town and a splash of getting’ down! They believe in a land where bad outfits, dull fabrics and boring basics are banned and dreams of utter wardrobe brilliance really can come true!” Getting’ down means “let’s dance,” right? 😀
I’m thinking yes – on top of the adorableness, these dresses are made of cotton – breatheable, danceable, washable cotton. Yes! Yes! Yes!