This post was written by Lindy Shopper.
This shop comes to you courtesy of Laura Keat, who posted a photo album on Facebook detailing the sources of her most-asked-about items of clothing. I recognized all of her sources except for one – ViNSiNN. A Google search led me to a website written entirely in German. Not easily deterred*, I used Google translator so I could browse their shop and tell you about it…in English.
The founders of this retail site are Marina Fischer, Peter Bieniossek, and Lucy Flournoy, all swing dancers with a passion for the vintage aesthetic that comes with the dancing. Marina details her frustrations with attempts to locate vintage clothing, mostly sourced from America, and dealing with shipping, taxes, customs, and the waiting, only to find out that after such a great effort the garment wouldn’t work after all. Then came the resourceful idea to start a shop of vintage-inspired garments to sell in Germany. I am a firm believer in “if it doesn’t exist, you create it” and Marina picked up the ball and ran with it, along with business partner Peter, who shared similar frustrations, and Lucy Flournoy, whose paragraph did not translate well in the Google translator…but I can attest to Lucy’s sense of style, as I observed it when she was going to college in North Carolina and dancing at regional events.
This is definitely a store with the dancer in mind – as I browse through all the lovely dress, top, and skirt options, I notice lots of great modern takes on familiar vintage shapes, lovely details, lots of color, but the overarching theme is that all of these are dressing I wouldn’t hesitate to dance in. There are some great basics for men, even a pair of knickers. And the socks page is divine!
Now I have the reverse problem as Marina and Peter – how to get these items (reasonably) from Germany to the US? Anyone coming to ILHC? ;) Faves listed below.
*I once used Babelfish to translate an entire transaction over the phone, in real time, into Spanish so I could order custom tango shoes from Columbia from a salesperson who spoke no English.