Crimson Gardenia

This post was written by Lindy Shopper.

I am always so happy when one of our own embarks on a business venture that is an outgrowth of the love of Lindy Hop and vintage culture. Australian dancer Denise Cox has just launched an online store selling 1930’s, 40’s, and 50’s-inspired clothing called Crimson Gardenia, with distribution in Australia for the moment, and plans of expanding to other corners of the globe and possibly a brick-and-mortar store. I met Denise two years ago at the Balboa Experiment, who traveled with a contingent of well-dressed Aussies, and I have been delighted to follow her process of getting this business off the ground via Facebook. I believe I participated in a survey at some point (market research!) and it is so exciting to see the final product launch!

The Grable Top – I need this top in every color for work, for dancing, for everything…

It looks like Denise is off to a fine start, with some great coats, tops, and that awesome Retrolite jewelry from Classic Hardware. Definitely keep your eye on this website – Denise blogs about the creation of her business and an amazing government program that helped her realize her dream on her Crimson Gardenia blog and it’s a great story! I wonder if we have comparable programs like this in the U.S….? My hat’s off to you, Denise, keep me posted on your endeavors!

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One response to “Crimson Gardenia

  1. Why thank you lovely Laura!
    I had one of those mid-life epiphanies and realised I had to stop making excuses as to why I couldn’t run my own business and just get on with it!
    Completely terrifying, completely satisfying… I wish I had done it sooner. :-)

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